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MacBook Pro

MacBook Pro. Hello, Apple Intelligence.

MacBook Pro with M4, M4 Pro, and M4 Max chips gives you outrageous performance in a powerhouse laptop built for Apple Intelligence.¹ With up to 24 hours of battery life² and a breathtaking 14-inch or 16-inch Liquid Retina XDR display³ with up to 1600 nits peak brightness, it’s pro in every way.

Apple Intelligence available now.
Starting at $1599

iMac 24-inch with M4 Chip

iMac. Built for Apple Intelligence.

iMac. The ultimate all-in-one desktop. Built for Apple Intelligence.¹ Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display² in an iconic design and advanced camera, mics, and speakers. iMac is brilliant for work and play.

Apple Intelligence available now.
Starting at $1299

Mac mini M4 and M4 Pro chips

Mac mini. Hello, Apple Intelligence.

The far mightier, way tinier Mac mini is 5 by 5 inches of pure power. Built for Apple Intelligence.¹ Redesigned around Apple silicon to unleash the full speed and capabilities of M4 and M4 Pro chips. With ports at your convenience, on the front and back.

Apple Intelligence available now.
Starting at $599

Apple Watch

The ultimate device for a healthy life.

Apple Watch Ultra 2 is the most rugged and capable Apple Watch ever. Apple Watch Series 10 has powerful sensors and advanced health features. And Apple Watch SE has all the essentials and is light on price.

Starting at $249

AirPods 4

Iconic. Now supersonic.

AirPods 4-a totally transformed audio experience with Voice Isolation,¹ Siri Interactions,¹ and Personalized Spatial Audio.² Featuring an updated fit for all-day comfort.

$129
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AirPods Max

Fresh colors. Bold sound.

AirPods Max, the ultimate listening experience. Now in five new colors. An Apple-designed driver provides high-fidelity audio. Every detail, from canopy to cushions, has been designed for an exceptional fit. Pro-level Active Noise Cancellation¹ blocks outside noise, while Transparency mode keeps you connected to your environment. Updated with a USB-C connector for even more convenient charging.

$549
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iPad

iPad. Powerful. Portable. Magical.

iPad is so versatile, it’s more than up to any task. It’s your digital notepad, online classroom, work-from-anywhere office, creative studio, portable arcade, and personal screening room. No matter which one you choose, iPad is a fun and powerful way to get all the tough things done easily.

Starting at $349

MacBook Air with M3 chip

MacBook Air 13″. Hello, Apple Intelligence.

The M3 chip brings even greater capabilities to the superportable MacBook Air. With up to 18 hours of battery life,¹ you can take it anywhere and blaze through work and play.

Apple Intelligence available now.
Starting at $1099

Mac Studio M2 Max and M2 Ultra chips

Mac Studio. Supercharged by M2 Max and M2 Ultra.

Embraced by creative pros in studios everywhere, Mac Studio delivers exceptional power with the M2 Max chip or the remarkable M2 Ultra chip. It packs amazing performance into an unbelievably compact form with extensive connectivity.

Apple Intelligence available now.
Starting at $1999

HomePod

Unmatched sound and smarts.

Powerhouse speakers with intelligence. HomePod mini delivers impressive sound for its size. HomePod immerses listeners in big, high-fidelity sound with advanced computational audio and Spatial Audio.¹ Perfect for iPhone owners, both HomePod speakers offer the convenience of Siri and can securely and privately control your smart home.²

Starting at $99

Apple TV 4K

The Apple experience. Cinematic in every sense.

Apple TV 4K lets you watch shows and movies in stunning 4K Dolby Vision and HDR10+.¹ Get theater-like Spatial Audio with Dolby Atmos that immerses you in sound.² Use it as a home hub to connect and control smart home accessories.

Starting at $129
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AirTag

Lost is found with AirTag.

AirTag is the supereasy way to keep track of and find your things. Attach one to your keys, or slip another one into your backpack. And just like that, they’re on your radar in the Find My app.

AirTag. Keep track of your keys, wallet, luggage, backpack, and more, all in the Find My app. Play a sound on the built-in speaker, or say “Hey Siri, find my gym bag.” With select iPhone models, Precision Finding can lead you right to your nearby AirTag.¹ If it’s farther away, hundreds of millions of Apple devices in the Find My network can help track it down. All anonymously and encrypted for privacy.

Starting at $29
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